Nana Goodluck Omamuzo Lecturer-B.sc, M.sc, PhD(inview)

Publications

Google Scholar Page Reference:

https://scholar.google.com/citations?user=ImST30gAAAAJ&hl=en

Faculty/Department

Art, Management and Social Sciences/Business Administration and Marketing

Research Interest

1. Promotion and Integrated Marketing Communication
2. Service Marketing
3. Social Media
4. Marketing

Membership of Professional Bodies

1. Associate Member, Institute of Customer Relationship Management (AICRM)

Certification/Trainings

1. Professional Postgraduate Diploma (Customer Relationship Marketing)
2. Customer Service Professionals
3. Certificate of completion (Manipulative Tactics in Sales Negotiations
4. Certificate of completion (Communication Skills)

Research Done (Graduate/Postgraduate)

1. Effect of distribution channels in the production of locally made products
2. Effect of customer relationship marketing on marketing performance in the hotel industry

Selected Publications:

1. Improving service delivery through information and communication in the Nigerian manufacturing industry (Apeejay-journal of management sciences and technology: Volume 5, issue 3, feb., 2018. researchgate.net/profile
2. Effect of packaging on consumer buying behaviour in cosmetic industry (A study of selected consumers in Anambra state). open access publication/ issn : 2582-0176
3. Customer relationship marketing and marketing performance in some selected hotels (Apeejay-journal of management sciences and technology: Volume 6, issue 2, feb., 2019)